A digital studio for independent businesses

Compete withthe big cats.

Feral Online builds websites, automation and custom apps for independent businesses, with practical AI where it has a clear job.

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Three focused services

Three ways to make the business work better.

Start with a clearer website, reduce repetitive admin through automation or build software around a need that off-the-shelf tools do not handle. Practical AI is used where it improves the result, not added by default.

01Service

Websites

Make it easier for customers to understand the business and take the next step.

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02Service

Automation

Connect routine work and use AI where it has a clear job.

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03Service

Custom apps

Build customer-facing or internal software around real users and workflows.

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Selected work

Proof in products and working concepts.

Explore products and website concepts developed by Feral Online, with honest context, meaningful decisions and working destinations.

Restaurant website concept

Linden Table

A fictional restaurant concept created by Feral Online to demonstrate our approach to restaurant websites.

Readable menus and dietary information
Clear booking and contact journeys
A complete private dining route

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Web application, alpha testing

Developed by Feral Online

Local Brand Hub

A web app that turns recurring marketing work into a calm daily focus for independent businesses, with guided business planning tools in development.

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See all work

Practical AI

Applied with judgement.

Human control. Useful systems. Clear accountability.

Feral Online helps independent businesses identify useful AI opportunities, build them into working systems and keep people in control of important decisions. The same approach can support more efficient software development, with product decisions, testing, security and accountability kept human.

Explore automation

Founder led delivery

Work directly with the person building it.

Every project is handled directly by the founder, from the first conversation and planning through design, development and launch. There are no account-manager hand-offs, and important business accounts remain under client control.

About Feral Online

Start with the problem

Have a useful problem to solve?

Whether the starting point is a website, a repetitive workflow or a software idea, the first step is to clarify what needs to change and whether Feral Online is the right fit.

Discuss a project